The Innovator Pathway
Phase 1
Idea Generation
- Identify a pain point/ problem / need / opportunity.
- Brainstorm creative solutions.
- Outline the core idea and its key basic elements.
Bring the idea to the HiiP team to initiate collaboration on the innovation process.
Phase 2
Idea Development & Refinement
- Conduct customer discovery.
- Conduct competitive benchmarking (if applicable).
- Develop detailed concept(s) for idea.
- Test feasibility and proof of concept.
- Review and refine concept(s).
- Develop prototype of how idea will be represented to the target.
Work with HiiP innovation coach to develop, refine and optimize idea and assess feasibility.
Phase 3
Business Planning & Execution
- Register idea / intellectual property with Innovation Partnerships (i.e., Invention Disclosure Form)
- Develop business case.
- Identify investment funds, if needed, to underwrite development / launch.
- Produce program / process / product.
- Produce any needed marketing materials.
Create business plan / innovation / supportive materials for launch with HiiP.
Phase 4
Launch / Promote / Monitor
- Launch the innovation to intended target.
- Generate awareness of and create interest in the innovation / market and promote it.
- Monitor launch efforts and adjust as needed.
Celebrate your success!
Then set up system/metrics for progress checks on the innovation’s launch, and revise and adjust as needed.
“This innovation pathway has helped me in three important ways:
1. I have come to appreciate the value of my ABC innovation; 2. I have learned to translate my 'static' product into action with the help of Ann Fitzsimons; and 3. I feel personally valued in this process. I could not have brought my ABCs to the public without becoming involved in this nursing innovator cohort.”
