Supporting our innovators
Here are some examples of how we’re working with and supporting our innovators.
Creation of an On-Demand Fulfillment System
Innovation: An interventional tool, the ABCs of Prescription Drug Management, was created as a patient educational tool on the proper use/storage/disposal of controlled medications, including opioids.
How we helped:
- Facilitated rework of graphics for broader PCP use to adults and adolescents.
- Performed competitive analyses to lend guidance to pricing of pamphlets.
- Co-created a fulfillment system where medical providers can go online and order these educational pamphlets, pay with a credit card/internal shortcode, and have them shipped directly to their offices.
- Working with team to promote intervention to key target audiences.
Competitive & Pricing Analysis to Help Package Training
for Sale by Licensee
Innovation: Survivor Moms' Companion is a psychoeducational program designed to help women with a history of childhood maltreatment and other trauma break the cycles of abuse and psychiatric vulnerability in their lives and the lives of the newly born.
How we helped:
- Conducted a competitive analysis to identify what other training programs were offering and at what price.
- Compiled a direct mail list of key organizations for promotion of SMC once ready.
- Supported innovator in the inaugural training launch.
- Secured publicity for training through internal U-M School of Nursing channels (digital, print, Panacea, etc.).
SUPPORTED E-MODULE and VIDEO DEVELOPMENT FOR WEBSITE
Innovation: The U-M Human Trafficking Collaborative website is an accurate and dependable resource for authenticated information and training on human trafficking for health care providers and systems. Created by an interdisciplinary team of frontline workers with experience working with human trafficking survivors, the website provides education and training on key topics important to identifying, caring for and supporting victims and survivors of human trafficking. The website includes a comprehensive continuing education module and houses videos and case studies documenting survivor and provider experiences.
How we helped:
- Connected Innovators to the Region V Public Health Training Center, which resulted in the center developing the continuing education module.
- Prepared RFQ’s and solicited bids for website development and video services needed to get this website built and launched.
- Supported the innovators in the design work for the website, creation and editing of videos, and development of the marketing and promotional materials.
- Helped facilitate a launch party to announce the opening of the website to health care professionals and human trafficking advocates.