U-M School of Nursing launches new branding


We Dare text with teal, orange and yellow dots


The University of Michigan School of Nursing has launched new branding centered on the theme “We Dare” to highlight the myriad ways the school’s students, faculty, alumni and staff make an impact in the health care field and beyond.

The “We Dare” branding capitalizes on an important opportunity for the school to not only distinguish itself in a highly competitive environment but also connect members of its own community through a relatable and empowering message.

“At the U-M School of Nursing, we dare every day, using our knowledge, skills, innovation and compassion to advance the public good and prepare nurses who will reinvent health care,” said Dean Patricia D. Hurn, Ph.D., RN. “I think if we can be a place where people come to pursue their unique form of daring, people will want to connect with us in a very authentic and meaningful way.”

Learn more about the “We Dare” campaign and the U-M School of Nursing.